Indian user Plan to Buy a Mid or High-End Phone – Report
A report from Consumer Lens – A global research program which has been launched by Counterpoint Research that aims to help the industry to understand the consumer’s perspective in a better way across various different markets channels and product categories. The latest study from the firm on the Indian mobile market which is also the worlds second largest market reveals that two out of three users in the country are inclined towards the plan of buying a mid-range or a high-end smartphone.
According to the report, the mobile users in India are increasing and most of them are on either their second or third smartphone. Since the Original Equipment Manufacturers (OEM) are looking to get the major share in the market, they have been providing advanced features even to their midranges also within six months or so from the key flagship smartphones. The firm also quotes that, this is also the reason for one in the three respondents in the survey are planning to speed Rs. 10,000 to Rs. 15,000 on the purchase of their next smartphone and as they predicted the overall ASP (average selling price) is also increasing in India. In this price segment, Xiaomi becomes the most preferred brand for the customers for their next purchase as the target are mainly the one who is planning to upgrade to their second mobile phone. The other segment, ie the Rs. 25,000 to Rs. 40,000 rage is mostly preferred for OnePlus which is also fast growing segment as users are looking for a premium experience at an affordable price-points.